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Beauty & Wellness
Glam Guide
A beauty companion app revolutionizing how users discover aesthetic
services and beauty consultants.
UX Research
User & Stakeholder Interviews, User
Research, Competitive Analysis
UX Design
Wireframes, Site Mapping, Design System,
Interaction Design, Usability Testing
Tools
Figma, Figjam, UserTesting.com
Duration
14 Weeks
Problem Statement
Five girls meet up. Different ages, different backgrounds. What do they talk about? Everything under the sun. But there’s one thing they all agree on: the sheer frustration of not having a one-place for all their beauty needs. It’s the one area where recommendations are gold, reviews are gospel, and community support is everything. They dream of a place where they can see real journeys tackling those pesky beauty monsters.
Five girls meet up. Different ages, different backgrounds. What do they talk about? Everything under the sun. But there’s one thing they all agree on: the sheer frustration of not having a one-place for all their beauty needs. It’s the one area where recommendations are gold, reviews are gospel, and community support is everything. They dream of a place where they can see real journeys tackling those pesky beauty monsters.
How might we create a fun, reliable, and engaging end-to-end aesthetic treatment experience for beauty-conscious users?
How might we create a fun, reliable, and engaging end-to-end aesthetic treatment experience for beauty-conscious users?
How might we create a fun, reliable, and engaging end-to-end aesthetic treatment experience for beauty-conscious users?
Objective
After chatting with a few users, we realized that most of them loved the idea of personalized recommendations, especially when it came to the nightmare of finding trustworthy beauty resources in a city as eclectic as Austin. So, we decided to let AI take center stage. We also wanted a community-based feature to boost trust and reliability. Because, after all, nothing says "I got you" like a bunch of strangers validating your beauty choices!
After chatting with a few users, we realized that most of them loved the idea of personalized recommendations, especially when it came to the nightmare of finding trustworthy beauty resources in a city as eclectic as Austin. So, we decided to let AI take center stage. We also wanted a community-based feature to boost trust and reliability. Because, after all, nothing says "I got you" like a bunch of strangers validating your beauty choices!
Impact
In our pursuit of providing users with end-to-end beauty treatment, we achieved the following impact metrics for the final product release.
92%
User Satisfaction
85%
Feature Release Interest
95%
Net Promoter Score
User Flow
User first finishes the onboarding process
User first finishes the onboarding process
User first finishes the onboarding process
User first finishes the onboarding process
User then selects preferred beauty care services
User selects preferred beauty care services
User first finishes the onboarding process
User selects preferred beauty care services
User schedules the appointment for the service
User schedules the appointment for the service
User first finishes the onboarding process
User schedules the appointment for the service
User provides feedback after the service is done
User provides feedback after the service is done
User first finishes the onboarding process
User provides feedback after the service is done
User receives rewards for leaving reviews
User receives rewards for leaving reviews
User first finishes the onboarding process
User receives rewards for leaving reviews
Key Features
The onboarding process makes sure they get the perfect treatment they want, saving them from spiraling into a beauty black hole!
The onboarding process makes sure they get the perfect treatment they want, saving them from spiraling into a beauty black hole!
We made sure the first fold of the home screen is so clean and dedicated to users' needs that they won't have to hunt for what they're looking for—plus, it's pretty enough to make your mom proud!
As part of our community and rewards feature, users can share their treatment reviews to earn points, which can be redeemed for in-app purchases.
This incentivizes engagement and fosters a robust user community while enhancing the overall app experience.
The onboarding process makes sure they get the perfect treatment they want, saving them from spiraling into a beauty black hole!
We made sure the first fold of the home screen is so clean and dedicated to users' needs that they won't have to hunt for what they're looking for—plus, it's pretty enough to make your mom proud!
As part of our community and rewards feature, users can share their treatment reviews to earn points, which can be redeemed for in-app purchases.
This incentivizes engagement and fosters a robust user community while enhancing the overall app experience.
We made sure the first fold of the home screen is clean and dedicated to users' needs that they won't have to hunt for what they're looking for—plus, it's pretty enough to make your mom proud!
As part of our community and rewards feature, users can share their treatment reviews to earn points, which can be redeemed for in-app purchases.
This incentivizes engagement and fosters a robust user community while enhancing the overall app experience.
Wanna know how we got here?
Stakeholder Interviews
We initiated our research by conducting comprehensive interviews with 7 stakeholders. This included beauty consultants, regular users of beauty services, and clinic managers. Their insights were invaluable in understanding the pain points and aspirations of both service providers and users.
We initiated our research by conducting comprehensive interviews with 7 stakeholders. This included beauty consultants, regular users of beauty services, and clinic managers. Their insights were invaluable in understanding the pain points and aspirations of both service providers and users.
After the interviews, we had interesting callouts that helped us in shaping the trajectory of our app.
Verified Reviewers
Professional Experience
Focus on Bad Reviews
Appointment Frustrations
No Marketing Tactics
Not Trendy
After the interviews, we had interesting callouts that helped us in shaping the trajectory of our app.
Verified Reviewers
Professional Experience
Focus on Bad Reviews
Appointment Frustrations
No Marketing Tactics
Not Trendy
Competitive Analysis
We analyzed leading beauty and health service apps like ZocDoc, Alle, Modoodoc, and TelaDoc. By identifying common features and gaps in these apps, we pinpointed opportunities for Glam Guide to stand out. This analysis informed our decision to integrate AI for personalized recommendations and create a community-driven review system.
We analyzed leading beauty and health service apps like ZocDoc, Alle, Modoodoc, and TelaDoc. By identifying common features and gaps in these apps, we pinpointed opportunities for Glam Guide to stand out. This analysis informed our decision to integrate AI for personalized recommendations and create a community-driven review system.
Key Insights
After conducting our competitive analysis, our team noticed a few areas of need
Establishing credible organic reviews.
Introducing a recommendation app that is not tailored to health-related services.
Expanding beauty apps beyond solely product purchases or hair/nail services.
Integrating a comprehensive platform for users to research cosmetic services.
Implementing a rewards system for users based on their reviews.
Integrate AI technology to help identify perfect recommendations to users.
After conducting our competitive analysis, our team noticed a few areas of need
Establishing credible organic reviews.
Introducing a recommendation app that is not tailored to health-related services.
Expanding beauty apps beyond solely product purchases or hair/nail services.
Integrating a comprehensive platform for users to research cosmetic services.
Implementing a rewards system for users based on their reviews.
Integrate AI technology to help identify perfect recommendations to users.
Affinity Mapping
After gathering extensive qualitative data from interviews, we utilized affinity mapping to categorize user needs and frustrations. This method helped us visualize common themes and prioritize features that would deliver the most value to our users.
After gathering extensive qualitative data from interviews, we utilized affinity mapping to categorize user needs and frustrations. This method helped us visualize common themes and prioritize features that would deliver the most value to our users.
User Persona
We iterated on our user personas as and when our product kept getting more and more concrete in terms of its users and the features we wanna provide them. Here's what the first and the last iteration looks like, crazy right?
We iterated on our user personas as and when our product kept getting more and more concrete in terms of its users and the features we wanna provide them. Here's what the first and the last iteration looks like, crazy right?
Information Architecture
We meticulously crafted the information architecture to ensure an intuitive and seamless navigation experience. This involved creating a comprehensive site map that outlined the user flow from onboarding to post-service reviews.
We meticulously crafted the information architecture to ensure an intuitive and seamless navigation experience. This involved creating a comprehensive site map that outlined the user flow from onboarding to post-service reviews.
Wireframing & Sketches
Our initial design phase included creating low-fidelity wireframes and sketches. These rough drafts allowed us to explore various design concepts and quickly iterate based on feedback from team members and stakeholders.
Our initial design phase included creating low-fidelity wireframes and sketches. These rough drafts allowed us to explore various design concepts and quickly iterate based on feedback from team members and stakeholders.
Lo-Fi, Mid-Fi, and Hi-Fi Prototypes
We developed progressively higher fidelity prototypes to refine our designs. Each iteration incorporated feedback from usability testing sessions, ensuring that our design decisions were user-centered and effective.
We developed progressively higher fidelity prototypes to refine our designs. Each iteration incorporated feedback from usability testing sessions, ensuring that our design decisions were user-centered and effective.
Usability Testing
We conducted multiple rounds of usability testing with real users. This included both in-person sessions and remote testing via platforms like UserTesting.com. The insights gained from these sessions were crucial in identifying usability issues and refining the user interface.
We conducted multiple rounds of usability testing with real users. This included both in-person sessions and remote testing via platforms like UserTesting.com. The insights gained from these sessions were crucial in identifying usability issues and refining the user interface.
Impact and Reflections
Our research and design process led to a user-friendly app that addresses the key challenges faced by beauty care users. The integration of AI for personalized recommendations and a community-driven review system has received positive feedback from users.
Reflecting on our process, we recognize the importance of continuous user testing and iteration. This approach not only ensures that the app remains relevant and useful but also fosters a user-centric culture within our design team.
Our research and design process led to a user-friendly app that addresses the key challenges faced by beauty care users. The integration of AI for personalized recommendations and a community-driven review system has received positive feedback from users.
Reflecting on our process, we recognize the importance of continuous user testing and iteration. This approach not only ensures that the app remains relevant and useful but also fosters a user-centric culture within our design team.
Conclusion
By meticulously refining our research process, we were able to create a compelling and effective beauty companion app. Glam Guide stands as a testament to the power of thorough research and iterative design in delivering exceptional user experiences. As we continue to evolve the app, our commitment to understanding and addressing user needs will remain at the forefront of our efforts.
By meticulously refining our research process, we were able to create a compelling and effective beauty companion app. Glam Guide stands as a testament to the power of thorough research and iterative design in delivering exceptional user experiences. As we continue to evolve the app, our commitment to understanding and addressing user needs will remain at the forefront of our efforts.
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)