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Mental Health & Wellness
Journee
It's a mobile app that empowers users to journal flexibly in whatever/whichever way they want and build small routines around it
It's a mobile app that empowers users to journal flexibly in whatever/whichever way they want and build small routines around it.
It's a mobile app that empowers users to journal flexibly in whatever/ whichever way they want and build small routines around it.
UX Research
User & Stakeholder Interviews, User
Research, Competitive Analysis
UX Design
Wireframing, Story Mapping, Design System,
Interaction Design, Usability Testing
Wireframing, Story Mapping, Design System, Interaction Design, Usability Testing
Tools
Figma, Figjam, UserTesting.com
Duration
12 Weeks

Problem Statement
In today's fast-paced, tech-driven world, mental health is everything. Many journaling apps fall short in addressing some very foundational needs. They often offer limited input options, making it difficult for users to fully express their thoughts and emotions. Additionally, these apps lack the personalization that allows users to meaningfully reflect on their journey (now you see where the name comes from!) and track their growth over time. This gap leaves users without the tools they need to truly understand and appreciate how far they've come in their personal development.
In today's fast-paced, tech-driven world, mental health is everything. Many journaling apps fall short in addressing some very foundational needs. They often offer limited input options, making it difficult for users to fully express their thoughts and emotions. Additionally, these apps lack the personalization that allows users to meaningfully reflect on their journey (now you see where the name comes from!) and track their growth over time. This gap leaves users without the tools they need to truly understand and appreciate how far they've come in their personal development.
How might we cultivate small, positive habits that make a big difference over time?
How might we cultivate small, positive habits that make a big difference over time?
Objective
To create a dynamic and personalized journaling app that empowers users to fully express their thoughts and emotions, adapt to their daily variability, and meaningfully reflect on their journey. By offering flexible entry formats, accommodating a wide emotional spectrum, and enhancing engagement through creative notifications, the app aims to make journaling as inviting and consistent as chatting with a friend, ultimately supporting users in their personal development and mental well-being.
To create a dynamic and personalized journaling app that empowers users to fully express their thoughts and emotions, adapt to their daily variability, and meaningfully reflect on their journey. By offering flexible entry formats, accommodating a wide emotional spectrum, and enhancing engagement through creative notifications, the app aims to make journaling as inviting and consistent as chatting with a friend, ultimately supporting users in their personal development and mental well-being.
Impact
In our pursuit of providing users with end-to-end beauty treatment, we achieved the following impact metrics for the final product release.
92%
User Satisfaction
85%
Feature Release Interest
95%
Net Promoter Score
Key Features
Users are first greeted with a prompt asking how they feel at the moment, allowing them to choose from a range of emotions.
The interface offers a standard entry option, where users can do more than just write—they have various options to enhance their entries.
Users can write, add images, and save their entry for the day.
The home page offers various options for journaling or capturing a moment, whether it's drawing, meditation, baking, or exercising.
For example, a user might draw a flower, add a photo of their drawing, and include it in their entry. The app is designed to be flexible, accommodating whatever the user feels like expressing.
Once an entry is made, it is saved on the shelf, allowing users to revisit and edit it whenever they choose.
The home page offers various options for journaling or capturing a moment, whether it's drawing, meditation, baking, or exercising.
For example, a user might draw a flower, add a photo of their drawing, and include it in their entry. The app is designed to be flexible, accommodating whatever the user feels like expressing.
Once an entry is made, it is saved on the shelf, allowing users to revisit and edit it whenever they choose.
The app sends gentle nudges through personalized notifications to encourage users to stay engaged.
If a user hasn’t journaled for five days, the app suggests prompts to help them quickly recap those days, ensuring they know their progress is still on track and encouraging a sense of consistency.
These prompts are easy to complete and aim to lift the user's mood. For instance, a prompt might ask users to upload five photos of meals that brought them joy last week, turning missed days into a positive and rewarding experience.
Wanna know how we got here?

Competitive Analysis
We collected data from the top apps our users prefer, recognizing the importance of thorough analysis before planning our own features. Through this process, we conducted benchmarking studies on five popular apps and uncovered valuable insights.
We collected data from the top apps our users prefer, recognizing the importance of thorough analysis before planning our own features. Through this process, we conducted benchmarking studies on five popular apps and uncovered valuable insights.




Key Insights
After conducting our competitive analysis, our team noticed a few areas of need
Establishing credible organic reviews.
Introducing a recommendation app that is not tailored to health-related services.
Expanding beauty apps beyond solely product purchases or hair/nail services.
Integrating a comprehensive platform for users to research cosmetic services.
Implementing a rewards system for users based on their reviews.
Integrate AI technology to help identify perfect recommendations to users.
After conducting our competitive analysis, our team noticed a few areas of need
Establishing credible organic reviews.
Introducing a recommendation app that is not tailored to health-related services.
Expanding beauty apps beyond solely product purchases or hair/nail services.
Integrating a comprehensive platform for users to research cosmetic services.
Implementing a rewards system for users based on their reviews.
Integrate AI technology to help identify perfect recommendations to users.
Story Mapping
Once everything was planned out and approved, we went ahead with forming the user flow of the application. Even though, the scope was narrowed down, it was still extremely challenging to make sense out of everything and build a task flow. After several iterations and failures, we finally came up with the Critical User Journey(CUJ) and the overall structure of the app
Once everything was planned out and approved, we went ahead with forming the user flow of the application. Even though, the scope was narrowed down, it was still extremely challenging to make sense out of everything and build a task flow. After several iterations and failures, we finally came up with the Critical User Journey(CUJ) and the overall structure of the app








Wireframing & Sketches
Once our IA was approved, we translated it into paper prototypes. These prototypes facilitated rapid fixes and validated our next steps. The transition from paper prototypes to wireframes wasn't linear but rather an iterative back-and-forth process. Whenever issues arose with our wireframes, we revisited our paper prototypes to sketch and refine them.
Once our IA was approved, we translated it into paper prototypes. These prototypes facilitated rapid fixes and validated our next steps. The transition from paper prototypes to wireframes wasn't linear but rather an iterative back-and-forth process. Whenever issues arose with our wireframes, we revisited our paper prototypes to sketch and refine them.




Lo-Fi, Mid-Fi, and Hi-Fi Prototypes
We developed progressively higher fidelity prototypes to refine our designs. Each iteration incorporated feedback from usability testing sessions, ensuring that our design decisions were user-centered and effective.
We developed progressively higher fidelity prototypes to refine our designs. Each iteration incorporated feedback from usability testing sessions, ensuring that our design decisions were user-centered and effective.




Usability Testing
During our usability testing, we sought to evaluate the ease of use and clarity of our designs, along with gathering user feedback on the app’s functionality. Our focus was on determining if users could grasp the different options for creating a journal entry and gauging their interest in usefulness of these features. We also aimed to identify any additional opportunities to enhance the application.
Following the user testing, we identified several issues that required attention. We categorized these based on their severity and whether immediate changes were necessary.
During our usability testing, we sought to evaluate the ease of use and clarity of our designs, along with gathering user feedback on the app’s functionality. Our focus was on determining if users could grasp the different options for creating a journal entry and gauging their interest in usefulness of these features. We also aimed to identify any additional opportunities to enhance the application.
Following the user testing, we identified several issues that required attention. We categorized these based on their severity and whether immediate changes were necessary.
Impact and Reflections
Throughout the journaling project, I learned the importance of user-centric design, emphasizing the need to tailor the app to users’ preferences and needs.
Usability testing played a significant role, helping us identify issues and refine the design iteratively. This iterative process allowed us to continually improve the user experience based on feedback and testing results.
Creative problem-solving was key, especially when addressing challenges like personalization, emotional spectrum, and timing. It was crucial to think creatively to find solutions that catered to these complexities.
Lastly, the project underscored the importance of adaptability, as we had to be open to adapting the design based on user feedback and evolving requirements.
Throughout the journaling project, I learned the importance of user-centric design, emphasizing the need to tailor the app to users’ preferences and needs.
Usability testing played a significant role, helping us identify issues and refine the design iteratively. This iterative process allowed us to continually improve the user experience based on feedback and testing results.
Creative problem-solving was key, especially when addressing challenges like personalization, emotional spectrum, and timing. It was crucial to think creatively to find solutions that catered to these complexities.
Lastly, the project underscored the importance of adaptability, as we had to be open to adapting the design based on user feedback and evolving requirements.
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)
LOOKING FOR 2025 JOB OPPORTUNITIES
Designed w/ lots of patience by Manal Shah :)